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All about High-End Fashion Retailing First of all, high-end fashion refers to clothing that is very expensive clothing which are designed by world famous fashion designers and produced using luxury fabrics and are worn by celebrities and the rich. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers. It is basically the marketing strategy of high-end designers to create trends and from this, fashion buyers and merchandisers spread the trend by either wearing the clothes or displaying these in posh or exclusive boutiques around the world. High-end merchandisers are people who manages the sale of high-end clothing of high caliber quality and which is of the latest fashion trend. Many apparel retailers, together with their team of fashion merchandisers, analyze the fashion trends and monitor product sales, are experts in differentiating the textiles and fabrics used in each designed clothes, oversee the choosing and marketing of the right clothes at the right prices, and determine as to when the products will be distributed to the consumers, as well as how many clothes will be displayed at a specific time frame.
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Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations. They are most often hired by well-known department stores to introduce new designs of store shelves for high-end fashion clothes with the luxury consumer in mind.
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The high fashion industry has succeeded in effectively influencing people to follow their fashion trends, which the industry is cashing on, so that people from all walks of life are exposed to the seasonal fashion trends from sponsored celebrities and icons which are seen in fashion week, magazines, and social media, thereby, attracting more customers to sample these high-end products even if they can be expensive. Since they are always designed to be one-of-a-kind style, high-end design clothes are either custom-made or made-to-order and are fetched at a moderately to very expensive price. In order to broaden the range of consumers in a global perspective, most high-end retailers are now into clever advertising through the internet, thereby bringing new trends in greater brand accessibility and developing new levels of global customers. It is cashing in on social sentiments that have increased interest on designers’ clothes, like if it gets a million “likes” in the social media, it is actually saying that these million friends approve of the design and that it’s worth buying it and that equates to increase in sales as buyers are psyched into realizing the social sentiment.